Partnership with Chris Gayle to Launch Premium Beer Range
12 June 2026
PMGL:JPJ
ISIN: GB00BPNWR625
Powder Monkey Group Limited
("Powder Monkey Group" or "the Company")
Powder Monkey Group Limited Announces Partnership with Chris Gayle to Launch Premium Beer Range
London, 12 June 2026 - Powder Monkey Group Limited has entered into a strategic partnership with global cricket icon Chris Gayle to develop and launch a new premium beer range, comprising a signature pilsner and a rum-flavoured beer.
The initial product launch will take place in the United Kingdom, with planned expansion into India and Australia. The partnership combines Powder Monkey's brewing capability with Gayle's global profile to create a distinctive offering within the premium beer segment.
Known as the "Universe Boss," Gayle is one of the most recognisable figures in international cricket, with a strong following across key global markets, particularly in India. The collaboration is expected to leverage this reach to support brand growth and market penetration.
The Indian beer market, valued at approximately INR 477 billion in 2025, is projected to reach INR 833 billion by 2034, representing a compound annual growth rate of 6.45%. Powder Monkey intends to capitalise on this growth through a phased international rollout following the UK launch.
Andy Burdon, CEO of Powder Monkey Group, commented:
"This partnership brings together a proven brewing platform and one of the most recognisable personalities in global sport. We are launching in the UK with a clear plan to scale internationally, targeting markets where Chris has strong consumer resonance."
Chris Gayle added:
"From the outset, it was clear that Powder Monkey shared my ambition to create high-quality products with broad appeal. I'm pleased to be working closely with the team and to have taken an equity position in the business as part of this partnership."
The announcement forms part of Powder Monkey's wider growth strategy. In 2025, the Group expanded its portfolio through the acquisition of seven breweries and continues to invest in additional production capacity, including a recently opened facility in South West Sydney.
The Company is also preparing for a new share subscription to be launched in June 2026, with trading available via the JP Jenkins secondary market platform.
Further information, including indicative pricing and transaction history, is available at:
JP Jenkins - Powder Monkey Group Limited
About Powder Monkey Group Limited
Powder Monkey Group was created in 2023 to bring together several brewing and hospitality operations under one roof, creating a Powerhouse of Brands with grain to glass margins across a Global landscape. The Group has just acquired its second UK brewing and hospitality site. In Australia the Group has two production facilities, a hospitality offering and an additional site locked in for Q3 2025. The Group is continuing with its growth strategy, with targets and opportunities identified in the UK, APAC, US and Europe.
For more information, please contact:
Powder Monkey Group Limited
Investor Relations
investor.relations@powdermonkeygroup.com
Tel: +44 (0) 239 252 2126
JP Jenkins Ltd
Client Services
Tel. +44 (0) 207 469 0937
ENDS